#116 Doing It Better Is Better

Josh and Sergio ramble about the Super Bowl, Sergio gives an update on the gouache course and a sketch box he built, and they discuss a Youtube video they watched about business for artists. They talk about what they got out of the video such as how your personality relates to your natural salesmanship, limiting beliefs around making money, being a “sell-out,” learning pricing from selling merch, and competing with dead artists for market share. We end by discussing how “art means what you want it to mean” is a cop-out.

Book on sales that Josh recommended (Link)

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